Music Marketing

From 2006 to 2020, I spearheaded the creative department for the premier Latin Music Concert Producer in the USA, CMN, Cárdenas Marketing Network.

For over 14 years, I developed and produced fully integrated brand campaigns, partnerships, sponsorships, and endorsements for CMN’s illustrious music and sports properties. From concept to completion, I orchestrated the brand imaging for over 350 concerts annually, alongside numerous sporting events and music festivals. Producing all promotional collateral (Print, Radio, TV, Digital, and Social) in-house, ensuring seamless continuity and brand integrity across every channel. My responsibilities encompassed tour marketing and sponsorship materials for CMN’s elite roster of top Latin Music artists, including Bad Bunny, Maluma, Marc Anthony, Maná, Shakira, Ricky Martin, and JLo.

My success was reflected in millions of tickets sold, countless brand impressions, triumphant campaigns, and delighted clients.