The Power of Big G Cereals

A 360° experience with heart.

General Mills goal was to communicate that BIG G Cereals are a Force for Good to key nutritional professionals at the Food & Nutrition Conference & Expo.  Demonstrating the positive power of cereal and General Mills’ commitment to nutrition, affordability, and accessibility in partnership with No Kid Hungry.

I create a larger than life spectacle that was “Must See” booth of the expo.  The 20’x20’ booth was anchored by a 15’ tall Cheerios box guest could step into and take a ride down the slide into a heart shaped bowl full of Cheeerio shaped pillows. On the back of the box a giant LED screen was home to a nutrition gameshow that tested guest nutrition knowledge.