Jose Aguirre, Creative Director
Bud Light as the Official Beer Sponsor of the NFL- was looking to leverage their limited-edition team cans. We created fan-centric campaigns for 9 NFL teams including; New York Giants, New York Jets, Baltimore Ravens, Washington Redskins, Pittsburg Steelers, Philadelphia Eagles, New England Patriots & Buffalo Bills.
By creating individual fan-focused campaigns, we tapped into local fandom through experiential, digital, social, OOH, and retail execution to put cans in fans hands.